Wednesday, August 26, 2020

Laws and Regulations on Foreign Trade Essay Example | Topics and Well Written Essays - 1250 words

Laws and Regulations on Foreign Trade - Essay Example We have arrived at a phase when it is not, at this point conceivable to ask whether we should participate in globalization, but instead, what would we be able to do to alleviate its potential dangers (assuming any) and exploit its bunch benefits In the United States, be that as it may, particularly during these seasons of downturn, re-appropriating has been an exit plan for organizations to remain above water. These organizations need to exploit the modest work costs in the creating scene, just as the modest assets. Nonetheless, the issue is that the nations where these wares and administrations are redistributed frequently don't have tough quality control principles. Huge numbers of them don't conform to fundamental ecological certifications and wellbeing rules. The United States has severe arrangements as to ecological and wellbeing insurance. Care must be given that unsafe synthetic substances are not utilized in the items with the goal that they don't contaminate the climate or bargain the soundness of the individuals who buy the item. In any case, when the creation of the products is done outside the United States, at that point various issues surface. The guidelines will in general be progressively loose, and since the laborers are being saved money, it is difficult to force quality control and guarantee consistency of results. This paper will talk about two outcomes of ill-advised quality control measures that outcome from an absence of guidelines. These are: ecological guidelines, wellbeing guidelines and work guidelines. The United States Environmental Protection Agency was made in 1970 and is liable for setting and checking principles of contamination in both air and water, and unsafe squanders and synthetic concoctions. Its EPA guidelines †guidelines which guarantee consistence with the set natural norms and techniques set somewhere around law †make sure that partnerships don't add to the contamination in the earth and don't cause a

Saturday, August 22, 2020

Brand Extensions The Good - The Bad And The Ugly Free Solution

Question: Talk about the Brand Extensions for The Good, the Bad and the Ugly. Answer: Presentation Dutch group has structured a wallet that can't be lost, as losing wallet is consistently one of the huge cerebral pains both for the monetary misfortune and bother engaged with dropping the cards. Along these lines, so as to forestall this problem and such kind of episodes, a Dutch development group has made a keen wallet extend with the office of the remote innovation and it is 100 percent secure. In this specific research work, spotlight would be shed on leading mimicked test showcasing for the Ekster wallet and a proposal would be made on twofold underestimation. It has been seen that EKSTER is uncommon in nature as this wallet includes a tracker that works on Bluetooth 4.0 low vitality. From the item, it tends to be seen that the EKSTER extend considers two alternatives and these are the wallets and the card holders and for which the tracker is discretionary. One of the worries of this item was to maintain a strategic distance from massiveness, so them two are slimmer than the re gular wallets (Eksterwallets.com 2016). Directing recreated test promoting Aaker (2012) has expressed that reenacted test promoting is one of the most significant test advertising, as the providers guarantee to have a normal exactness inside +/ - 10% of the first estimate up to 90% of the real time. In addition, it is imperative to make reference to that reenacted test showcasing gets the new items and the administrations off on the correct foot and subsequently for the Ekster wallet, this sort of test promoting is profoundly required. A portion of the means are required to follow and these have been referenced here (De Mooij 2013). Test advertise: It is no uncertainty to state that the item is one of the inventive items and require medium capital venture and there exist a high hazard in the item itself just as the showcasing of the item (Indiegogo 2016). Business Evaluation: It has been seen that may web based shopping sites have upheld this inventive item and subsequently the organization has utilized the web based life advertising so as to arrive at a more extensive segment of target populace in little league (Kapferer 2012). Early on Tracking: Preference and the mentality of the clients were followed through mindfulness after advancement and it has been discovered that all have distinct fascination for utilizing this inventive item (Kapferer 2012). Provincial Division of Target Population of Ekster Wallet Deals by geographic area 2015 2016 (Expected) Europe $20000 $25000 North America $29000 $32000 Different pieces of the world $34000 $41000 From the above table, it tends to be discovered that the organization is relied upon to grow their business and the above table expresses that point precisely. The organization has been intending to overhaul their current promoting strategy so as to arrive at a more extensive segment of populace. In this part, it is critical to make reference to the objective populace and the promoting plan is required to design dependent on this objective populace (Kickstarter 2016). Target Population of Ekster Wallet Target populace Likelihood of procurement Youthful populace, matured 22 years to 30 years This specific populace utilize any creative innovation at the most significant level and in this way the administration of the organization structures their promoting plan remembering this predefined populace (Lusch and Vargo 2014) Moderately aged populace, matured 31 years to 40 years This specific populace the vast majority of the occasions endures generally because of loss of wallet and along these lines they need this application at their day by day life Matured populace, matured over 40 years This populace is likewise in the promoting plan of the organization and at the underlying level, the organization has been intending to give some additional advantages to this age gathering (Solomon 2014) Essential DNA impacts in trail The assembling group of the organization has faith in presenting such an item, that must be exceptionally productive, thin, secure just as changed in accordance with the customary needs. The Ekster resembles flick-blade of the wallet world and one simply need to click a catch and afterward a spring-stacked system pops the cards out in an amazed game plan so one can without much of a stretch and rapidly pick the necessary card. The wallet has RFID/NFC blocking tech to quit taking the cards data and this is thin and along these lines one isn't required to mass the pocket. Accordingly, it very well may be expressed that the innovation utilized in the event of Ekster wallet doesn't influence the DNA generally (Terpstra et al. 2012). Configuration bundling Ekster wallet is a ultra-thin track capable that gives moment and simple card access at a solitary snap of a catch and this would assist an individual with rescuing their lost wallet. The Ekster wallet permits one to get to the cards at the snap of a catch utilizing a spring stacked instrument. The advanced following application keeps one from losing the wallet that demonstrates the separation between the wallet and the individual who has lost the wallet. The Ekster wallet utilizes smaller scale usb battery-powered battery and this makes no mischief the client (Eksterwallets.com 2016). The gadget is planned in such a way, that when the individual who has lost the wallet press the following catch on the wallet, the telephone begins ringing, regardless of whether it is in the quiet mode. Nonetheless, from the item subtleties, it tends to be seen that the RFID/NFC blocking shrewd wallets shield the cards from the remote skimming and private information burglary. Along these lines, the point by point structure of the Ekster wallet has been comprehended (Lusch and Vargo 2014). Channels settling twofold minimization De Mooij (2013) has said that twofold minimization is such an episode in which various firms in a similar industry. That has their separate market controls however at a few vertical levels in the flexibly chain. It very well may be expressed that Ekster wallet is one of the most creative items and in this manner it has not such solid contenders. Consequently, the organization has not been focusing as soon as possible minimization. In this part, it is profoundly imperative to make reference to the channels through which the organization is required to sell their items. In the current day, distinctive internet based life destinations are getting one of the solid stages that have the probability to arrive at a wide area of populace inside a brief timeframe period. Legitimate and alluring notices are required to plan for the advancement of Ekster wallet. Circulations of the items are required to make through different diverts so as to arrive at a gigantic populace and this part is requir ed to take a gander at from the sells branch of the organization (De Mooij 2013). In this part, reenacted test advertising has made in light of the fact that this is one of the consistently developing field that is both practical and time powerful. It is required to express that the advertisers are required to structure the plans so that the items and the administrations proceed however much as could be expected. Reports have expressed that broken promoting plans influence the business in a negative structure and along these lines, the administration is required to take a gander at this part genuinely. Earlier selling the items in the market, the organization is prescribed to set up an intensive survey of the current multi channels and make the promoting arrangements as needs be. End After conduction of the whole investigation, it very well may be said that the organization, Ekster wallet has made a ultra thin just as effectively track capable wallet that gives moment card access at a single tick of a catch. This empowers the clients not to utilize their wallet. This specific research work has recommended the best approach to direct reenacted test showcasing and separated from that, a few channels through which organization can sell their items have been broke down. References Aaker, D.A., 2012. Brand expansions: the great, the terrible and the ugly.Sloan the executives review,31(4). De Mooij, M., 2013.Global Marketing and Advertising: Understanding Cultural Paradoxes: Understanding Cultural Paradoxes. Sage Publications. Eksterwallets.com. 2016. EKSTER | The Next Generation Wallet. [online] Available at: https://eksterwallets.com/[Accessed 29 Mar. 2016]. Indiegogo. 2016. Snap HERE to help EKSTER: The Next Generation Wallet. [online] Available at: https://www.indiegogo.com/ventures/ekster-the-cutting edge wallet- - 2#/[Accessed 29 Mar. 2016]. Kapferer, J.N., 2012.The extravagance system: Break the guidelines of showcasing to assemble extravagance brands. Kogan Page Publishers. Kapferer, J.N., 2012.The new vital brand the executives: Advanced bits of knowledge and key reasoning. Kogan page distributers. Kickstarter. 2016. Ekster Wallets: The cutting edge Wallet. [online] Available at: https://www.kickstarter.com/ventures/eksterwallets/ekster-wallets another installment experience [Accessed 29 Mar. 2016]. Lusch, R.F. what's more, Vargo, S.L., 2014.The assistance predominant rationale of showcasing: Dialog, discussion, and headings. Routledge. Solomon, M.R., 2014.Consumer conduct: purchasing, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Terpstra, V., Foley, J. what's more, Sarathy, R., 2012.International showcasing. Naper Press.

Thursday, August 13, 2020

How Stress Works With and Against Your Memory

How Stress Works With and Against Your Memory Stress Management Effects on Health Print How Stress Works With and Against Your Memory By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on February 06, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 24, 2020 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living  PeopleImages/iStock A little stress can be a great motivator, as any student can tell you. A lot of stress, however, can often create more of an obstacle than a benefit. This is true when it comes to many things, including health-promoting behaviors, relationships, and even our memories. Stress can inhibit the way we form and retrieve memories and can affect how our memory works. Fortunately, there is good news here to balance out the bad. Here is what research tells us about the effects of stress on memory. Stress and Memory Stress can affect how memories are formed. When stressed, people have a more difficult time creating short-term memories and turning those short-term memories into long-term memories, meaning that it is more difficult to learn when stressed. Stress can affect the type of memories we form as well. If we are stressed during an event, we may have more difficulty accurately remembering the details of the event later, as the stress we felt colors our perceptions as well as our ability to recall what we perceived at the time. This is part of why eye-witness testimony is so unreliableâ€"people can be absolutely sure they saw something a certain way, but this doesnt mean that they are correct. Memories can also change after they are formed. In fact, every time we retrieve a memory, we color it with our present experience of it, like when we take something off a shelf and then put it back, leaving fingerprints from having handled it again. Research shows that if people are questioned and given misleading information about something they experienced, that information will color their memory and influence what they thought they experienced and that this information (because it is more recent than the event itself) is easier to recall. This is why false memories can be created with well-intentioned lines of questioning.?? A recent meta-analysis was conducted on 113 stress studies, meaning that researchers examined that  many independent studies on stress and memory to determine what the major findings were. There is ample evidence that stress affects memory, and these studies just lent more support for that research:?? One of the most interesting findings was that stress could impede the formation of memories if it occurred prior to or during encoding, the time during which the memory is formed. The good news is that there was a short delay between encoding and the formation of memory. Also, if the material being learned was directly related to the stressor, memory actually improved. Even better, post-encoding stress actually improved memory formation and retrieval as well, meaning stress that occurred after the memory was formed actually led to better memory-making.??Stress increased cortisol, but the amount of cortisol was not directly related to the effects of stress on memory. This means that if you create more cortisol during your stress response, this wont necessarily mean that your memory will be more impaired than someone who is less hormonally-responsive. Interestingly, women who were on oral contraceptives experienced less of a negative effect.??Stress can also lead to exhaustion, and thi s can lead to cognitive impairment that includes  issues with attention and working memory. Unfortunately, memory impairment can still be detected three years later, even after the exhaustion has been addressed.?? This underscores the importance of managing stress before it gets to this point.? Improve Your Memory Under Stress There are several things you can do to improve your memory when stressed. Fortunately, these techniques also help manage stress. One of the most important things you can do is to practice personal self-care: get enough sleep, eat a healthy diet, and manage stress. Poor sleep, high stress, and other physical problems can affect memory as well as contribute to the stress that impedes memory formation and retrieval. There are other important strategies you can use as well.  Here are some research-backed strategies you can use: Train yourself in breathing exercises and other techniques. One study of police cadets in training has found that psychological performance training can improve the recall of cadets who experienced stress compared to those who didnt learn and practice these techniques.?? The techniques that were used included breathing exercises, a popular stress management technique; mental performance imagery, which involves vividly imagining practice and success; and attentional focus. This means that, when stressed, you can focus on breathing and focusing your attention, as well as vividly imagining yourself reaching your goals; this has proven benefits.Get moving. A study that examined the effects of an aerobic exercise program on memory-impaired people found that a 12-week exercise program indeed improved their memory over those who didnt enroll in the program.?? The subjects involved in the study were experiencing mild cognitive impairment from the effects of stress-related exhaustion, so thes e results are especially relevant for those who are stressed.Practice mindfulness. Another study examined the fact that those who experience stress and memory issues often experience sleep problems as well. It was also observed that those who practiced mindfulness often experienced less stress and fewer memory issues. It was finally determined that mindfulness actually minimizes the sleep problems that can affect memory and create problems. This also demonstrates that practicing mindfulness can help with your memory not only by minimizing the stress that can be impairing it but by enabling better-quality sleep as well.??Learn some tricks. There are some simple tricks like clenching your fists or moving your eyes from side to side which can help with memory creation as well.

Saturday, May 23, 2020

Hipaa, Health Insurance And Portability Act Of 1996

HIPAA, (Health Insurance and Portability Act of 1996) outlines rules and regulations and the rights of patients to access their healthcare information such as, notifications of privacy practices, copying and viewing medical records, and amendments. This paper explains why confidentiality is important today and discusses recourses patients can use if they believe their privacy has been violated. This paper will also discuss criminal and civil penalties’ that can occur for breaking HIPAA privacy rules. Keywords: HIPAA, health information, patients’ rights Patients’ Rights Under HIPAA The Health Insurance and Portability Act of 1996, known by the acronym HIPAA, is a civil rights law that was passed to give patients important rights and protections in regards to their protected health information (Herold, R., and Beaver, K, 2014). This federal law was imposed upon all healthcare organizations and affects hospitals, physician practices, health insurance companies, Medicare, Medicaid, employers, labs, as well as other providers. All patients should now have a right to their PHI -Protected Health Information- under HIPAA which include the right to receive a notice of privacy practices, to copy and view information in their medical record, request amendments to their medical record, receive an accounting of disclosures, request communication about medical matters, restrict the use and disclosure of their medical record, and to file a complaint forShow MoreRelatedHipaa, Health Insurance And Portability Act Of 19961577 Words   |  7 Pages HIPAA (Health Insurance and Portability Act of 1996), outlines rules, regulations and the rights of patients to access their healthcare information such as notifications of privacy practices, copying and viewing medical records, and amendments. This paper explains why confidentiality is important today and discusses recourses patients can use if they believe their privacy has been violated. This paper will also discuss criminal and civil penalties’ that can occur for breaking HIPAA privacy rulesRead MoreHipaa, Health Insurance And Portability Act Of 19961576 Words   |  7 PagesHIPAA, (Health Insurance and Portability Act of 1996) outlines rules and regulations and the rights of patients to access their healthcare information such as notifications of privacy practices, copying and viewing medical records, and amendments. This paper explains why confidentiality is important today and discusses recourses patients can use if they believe their privacy has been violated. Thi s paper will also discuss criminal and civil penalties’ that can occur for breaking HIPAA privacy rulesRead MoreHipaa Or Health Insurance Portability And Accountability Act Of 1996983 Words   |  4 Pages HIPAA or Health Insurance Portability and Accountability Act of 1996 is a set of laws aimed to protect people from losing their health insurance coverage during change or loss of employment, to control health care fraud and abuse, and to maintain patient`s health information and/or status confidential. The origins of HIPAA go as far back as the 1990 when medical records were suggested to become computerized, management of health care records was questioned and portability of health insurance becameRead MoreHealth Insurance Portability And Accountability Act Of 1996 ( Hipaa )1319 Words   |  6 Pagesinformation security within Healthcare: †¢ Health Insurance Portability and Accountability Act of 1996 (HIPAA) †¢ Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009, †¢ Affordable Care Act of 2010 2. Review and describe each regulation in your own words in minimum 1000 words. Health Insurance Portability and Accountability Act of 1996 (HIPAA) HIPAA, the federal Health Insurance Portability and Accountability act was signed into law in 1996 by President Clinton. The regulationRead MoreThe Health Insurance Portability And Accountability Act Of 1996 ( Hipaa )1685 Words   |  7 PagesOffice of Civil Rights (OCR) maintains one of the most well-known laws meant to protect the privacy of health information - the Health Insurance Portability and Accountability Act of 1996 (HIPAA). HIPAA is composed of statute and rules such as the Privacy Rule, Security Rule, Breach Notification Rule, and others. These rules cover various aspects of health information security. For example, â€Å"the HIPAA Security Rule specifies a series of administrative, physical, and technical safeguards for covered entitiesRead MoreThe Health Insurance Portability And Accountability Act Of 1996 ( Hipaa )1686 Words   |  7 PagesLaw 104-191, the Health Insurance Portability and Accountability Act of 1996 (HIPAA). The purpose was to improve the Medicare program under title XVIII of the Social Security Act, the Medicaid program under title XIX of such Act, and the efficiency and effectiveness of the health care system. This public law encouraged the development of a health information system through standards and requirements for the electronic transmission of certain health information (aspe.hhs.go). The Act established a programRead MoreThe Health Insurance Portability And Accountability Act Of 1996 ( Hipaa )1806 Words   |  8 PagesHIPPA and Information Management Introduction The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was passed to protect patients, it offer the following benefits (a) enables the patient to find out how their health records can be used, (b) limits the release of personnel health records, (c) patients have the opportunity to receive a copy of their health records, and (d) gives the patient the authority to control if their information will be disclosed to a third party. UnderRead MoreWhat Is The Health Insurance Portability And Accountability Act860 Words   |  4 PagesHealth Insurance Portability and Accountability Act HIPAA is the acronym for the Health Insurance Portability and Accountability Act that was passed by Congress in 1996, Federal law that restricts access to individuals private medical information: The Health Insurance Portability and Accountability Act of 1996 was enacted by the United States Congress and signed by President Bill Clinton in 1996. . HIPAA does the following: Provides the ability to transfer and continue health insurance coverageRead MoreThe Hipaa Act Of 1996851 Words   |  4 PagesWhat is the HIPAA Act of 1996? HIPAA, what is it? It is privacy, control, and peace of mind. You have the right for your medical information to be kept confidential. You have the right to decide whether or not family members are privy to your medical information. If you are changing jobs, why worry about health insurance coverage. Picture this. A woman called a local hospital and inquired about the condition of a patient. She was informed by the nurse that the patient was on a ventilator and couldRead MoreEssay On Public Need For Health Care1023 Words   |  5 Pages Public Need for the Health Insurance Portability and Accountability Act The Health Insurance Portability and Accountability Act was signed into a federal law in 1996. During the early 1990’s there was a public need to alter the way that medical records were discussed between insurance, doctors and patients. Prior to the advancement of computers into the medical world, the industry was mainly paper records that were written and stored in file rooms. Only people who were authorized could get to

Tuesday, May 12, 2020

Crisis N Aguleri-Umuleri - 2395 Words

Aguleri-Umuleri Crisis. Summary Not only is the incidence of land disputes increasing, they are becoming increasingly serious too. Many lives have already been lost while property with a value running into hundreds of millions has been destroyed. The stress, bereavement impoverishment, disruption of social life and insecurity caused by these conflicts is enormous and is inimical to the development of the communities concerned. This article presents a critical analysis of one such conflict - the ongoing dispute between the Aguleri and Umuleri. It aims to show how these conflicts can be explained with reference to the pre-colonial era, to describe their nature and intensity, to present an account of the intervention strategies that have been†¦show more content†¦It was this land, which was either granted or seized, that was to become the most common source of conflict among neighbouring communities. This conflict was also aggravated by competition among European communities, particularly among different chur ches and levantine companies. In some places, neighbouring communities became divided among two missions. A grant of land to one meant a counter-grant to the other. Where disputed territory is involved, a spiral of conflict is immediately unleashed. The Otuocha land dispute between the Aguleri and Umuleri communities clearly illustrates the role of Europeans in creating and intensifying land disputes. This is a case of grant and counter-grant, sale and counter-sale to Europeans of land that had, historically, been used by the two communities in common without problem. For one thing, the colonial dispensation created a local class of petty-bourgeois who sought property in land for various reasons. This group of social agents became the champions of the interests of their communities chiefly for the purpose of securing political backing for their interests. The burgeoning of town unions, that became the stepping stone for petty-bourgeois political aspirations, is a remarkable feature of this era. Politically and economically marginalised by colonialism, this was the only platform readily open to the petty-bourgeoisie. They therefore became the vanguard of their communities in the various land disputes. Lawyers wereShow MoreRelatedSocio-Economic and Political Dimensions of Conflict4145 Words   |  17 Pagespeaceful co-existence of individuals and groups. Conversely, non-attainment of these conditions is the precursor of disputes, disagreements and violent agitations, the end product of which is social conflict. In the light of the foregoing, Ibenwa C. N. posits that conflict is ontologically rooted in human insatiable and often incompatible needs. The denial of these needs, the author further stated, makes resolvable conflicts to degenerate into violent agitations or armed conflict. Essentially, conflictRead MoreCommunal Conflict in Tiv Land: Strategy for Resolution4118 Words   |  17 PagesKaduna State, 1999; Ijaw and Istekiris of Warri in Delta State, 1999; Hausa/Fulani and Yoruba ethnic conflicts in Oyo and Lagos States respectively, 1999/2000; Jukun/Chamba and Kuteb, Jukun and Tiv in Taraba State, 1998/1999; Igbakwu-Omor, Aguleri and Umuleri communal conflicts of Anambra State, 1999 (Isa, 2001). In Tivland, some of the most notable conflicts include the following: The 1947 chieftaincy riots in Makurdi, Ushongo-Iharev, Isherev-Utyondu, Tiv-Jukun, Tiv-Udam. According to Ayua (2006)

Wednesday, May 6, 2020

Eureka Forbes Case Free Essays

EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. We will write a custom essay sample on Eureka Forbes Case or any similar topic only for you Order Now The case also discusses the company’s attempt to enter the bottled water business, its decision to increase the thrust on the retail business, and the problems between its owners, Forbes Gokak Ltd. and Electrolux. Discussion Questions ANS1:- The different marketing strategies adopted by Eureka Forbes to popularize vacuum cleaners and water purifiers in the Indian market are as follows: * Followed tried ; tested direct selling route. Direct Marketing is a method which helps to create a direct connection with the potential consumer to obtain an immediate response and cultivate lasting consumer relationship. * Eurochamp ‘the friendly man from Eureka Forbes’. * Advertising campaigns featuring actors from Hindi TV serials. * Customer care network including CRC ; 4000 sales personnel for after sales services. * Annual Maintenance Contract Operation Red Zone * Mobile service van facility * Water labs * Euroclean home contest * Gift a Smile scheme * Exchange offer at a discounted price for water purifier * Service call back within 48 hours with the help of pagers. * 24 hour – 365 days virtual call center. * B2E strategy. * Online model to interact with the customers over the intern et. * Ad campaign featuring maidservant using the vacuum cleaner. However Direct Marketing Consumer cannot touch and feel the products before buying. The scope of expansion is limited in this kind of marketing. It has higher per person cost than other form of advertising. There is great scope for misleading and deceiving customers by dishonest businessmen. It may cause irritation to the consumer through unwanted mail and spam. ANS2:- The main reason behind decision to increase the share of dealer sales in its revenues is to focus more on the retailing business by making it products available in retail outlets through its dealer network. Company also wants to create push demand through these dealer networks. No, I don’t think company can hamper its direct marketing expertise by introducing bottled water . It was a move only to strengthen the core products by capitalizing on their brand image. The company wanted to position itself as one- stop shop for products related to providing pure water. On the other hand reach of direct dales was limited to only the top end of the market. ANS3:- EF tried to change the advertising strategy for its vacuum cleaners in late 1999 to increase the growth of VC market which was stagnant due to lack of product usage at homes and to establish the fact that VCs were easy to use and that even maidservants could be trusted with the product. Following environmental initiatives were taken by EF to boost its image of environment- friendly and hygiene – oriented company. Establishment of Eureka Forbes Institute of Environment. * Daily measurement of air pollution in 8 metro cities in association with NDTV ; Star News. * Free pollution control camps in 10 metro cities on World Environment Day in association with National Geographic ; the UNICEF. ANS4:- Yes EF will be able to hold on to its leadership status after the departure of Electrolux be cause Swedish partner never had management control of the company and its involvement was more related to technical inputs. Technology was not a big issue for EF because it keeps changing very frequently and its not a competitive advantage anymore. None of players in the market had been able to break EF’s hold on the VC ; WP market because of its * Unique direct selling approach. * Innovative marketing strategies * Ability to maintain a good relation with their consumers. * Dedicated customer care network for post sales services. * The hard work of all Euro champs. * Creation of push ; pull demand. * Environmental activities. * 24 hour 365 day virtual call center. * Free demonstration of product at customer’s place. ————————————————————————————— How to cite Eureka Forbes Case, Papers

Sunday, May 3, 2020

General Motors free essay sample

A look at the largest manufacturer, designer, builder,and marketer of cars and trucks throughout the world since 1921. This paper examines the history of General Motors and its current economic status. The writer explains the four geographical regions that GM operates in, and compares the results of each of these. It then looks at GMs sales its major successes and its less popular cars. The current economic slump in the United States has also had its effect on GM and this problem is analyzed, including examining the latest financial reports of the company. General Motors was founded in 1908 and has been the largest manufacturer, designer, building and marketer of cars and trucks throughout the world since 1921. It sells vehicles in more than 200 countries worldwide and maintains assembly, manufacturing, distribution or warehousing operations in 53 of these countries. In 2000, it sold 8.6 million cars and trucks constituting 15.1% of the entire world vehicle market (the worlds biggest share) at . We will write a custom essay sample on General Motors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5 billion net sales and $184.6 billion in revenues. (General Motors). It envisions itself as the enduring world leader in transportation products and related services, whose goal is to maintain this position through enlightened customer enthusiasm and continuous improvement, driven by the integrity, team work and innovation of its employees. (General Motors)